Dan Arieli became famous as a researcher who deciphers the complicated and tortuous world of decision-making. Now, in his new book for the whole family, he brings his unique point of view, based on behavioral economics, neuroscience and psychology, to help solve issues in everyday life in a particularly original way. In a well-illustrated, immersive and entertaining graphic novel, you too can try to find out what makes us act, if we have freedom of choice and how it is actually possible to make wonderful decisions every day. Dan Arieli is a professor of psychology and behavioral economics at Duke University. He is the founder and director of the Center for Advanced Hindsight and co-created the documentary "The Whole Truth About the Lies". Three of his books appeared on the New York Times bestseller list. Among his books: "Irrational and not accidental", "Irrational but not terrible", "The truth about the truth" and "Yours in irrationality", and the book "Worth You", which tries to understand human motivation. Matt R. Traver is a comic book artist and illustrator living in Durham, North Carolina. They work as artist-in-residence of the Center for Advanced Hindsight at Duke University. When they are not translating research into art, they spend their time petting dogs and buying drag queen dresses.
