The future will cost us more money, and make it even more difficult for us to make rational decisions. Bitcoin, payment apps, retina scans, one-click purchases, drone deliveries — all of these will make our considerations more complicated and the payment process easier and more enjoyable. We have never been in such a hostile environment for making rational decisions related to our money. Where and why does it hurt when we pay? Why are we much more extravagant with our money on vacation, and what can really ruin our honeymoon? What makes us appreciate professionals who work (on us?) for a whole hour instead of five minutes, and how can a waiter make the food tastier, without touching it? How can we be made to save more, and why do we have to start imagining ourselves at retirement age? Professor Dan Arieli, author of the bestseller Irrational But Not Terrible, The Truth About Truth and Your Irrationality, explains why we behave so strangely (and irrationally) with our money, and how changing small habits can have big results - in our bank account , in our savings, and even in our relationships with our spouses and children (and also to finally get us out of the overdraft). A smart and entertaining journey between the mind and the pocket (and back). "If you want to make better financial decisions, read Ariely's book... which brilliantly makes behavioral economics accessible to everyone." Washington Post "A journey through the common mental obstacles on the way to accumulating wealth... the rare kind of book that makes you feel much smarter, while at the same time giving you practical advice to improve your everyday life." Business Insider magazine's list of good books Dan Ariely is a professor of psychology and behavioral economics at Duke University in North Carolina. It's not easy to hang out with him, because you never know if he's just in the middle of an experiment, or if that's how he behaves naturally. On the Tel Aviv-America line he discovers time and time again that many Israelis, Americans and people in general let money work for them - instead of for them. This is his seventh book, and the next one is already on the way. Professor Dan Ariely's books were on the New York Times bestseller lists, translated into more than 40 languages and printed in millions of copies. His TED talks have received more than 15 million views. Jeff Kreisler is an American attorney, award-winning comedian and best-selling author whose lectures are in demand all over the world.
