Much of the advice we've heard about success and achievement is logical, serious, and... completely wrong. In his book barking up the wrong tree, Eric Barker reveals the real and surprising science behind what determines and defines success, and most importantly - how it can be achieved and implemented. By looking at what distinguishes the successful on a large scale from the rest of us, we learn what we can do to be more like them - and discover why in some cases it is good that we are not like them.
This book draws on unexpected statistics and surprising anecdotes to help you understand what works and what doesn't, so you can stop guessing your way to success and start living the life you want.
Barking up the wrong tree, Eric Barker's practical and funny blog, presents scientific answers and expert insights on how to achieve a successful life. Over 500,000 followers subscribe to his weekly newsletter sponsored by Time magazine and Business Insider. Major articles about him appeared in the New York Times, the Wall Street Journal, the Atlantic Monthly and the Financial Times. With a writing career spanning more than twenty years, Eric Barker is also a sought-after lecturer and interviewee, and has been invited to speak at MIT, Yale, West Point, the Public Radio Network, and television morning shows.