How do you find a black cat in a dark room / Borek Yaakov Why do people without a sense of humor keep telling unfunny jokes? Does playing classical music really help the development of babies? Why do thin and tall people get paid more? Is it possible to move a table with the power of thought? Why are more boys born than girls? What is the right moment to take your hands off a balloon hijacker that is about to take off? Why is one of the firing squad's guns loaded with an idler? How much is the author's body worth? And the readers? In a personal and witty writing, already associated with the author of Do Chimpanzees Think About Retirement and other bestsellers, Jacob Burke answers all these questions in his new book. But don't mistake the accessible and fluid style and don't mistake the writer. How to find a black cat in a dark room is a subversive book by those who understand that their financial success involves a price that an entire society is asked to pay. Jacob Burke mobilizes the most up-to-date scientific research, deep social awareness and his extensive business experience to answer the most important question in his eyes: how is it possible that in an era of unprecedented economic growth, inequality has grown to dimensions that threaten our existence as citizens. Burke illuminates the human and economic weaknesses that make up the reality of our lives, and consolidates them into a disturbing picture of a system that has lost its way. The book is full of insights, many of them amusing. Among other things, we can learn what are the most effective exercises for strengthening willpower, what is the secret of the durability of urban legends, what is the most effective fundraising ad, and why it is so difficult for us to change our position following new information - almost like finding a black cat in a dark room.