Being a parent is challenging. An important key to success is getting the children's cooperation. This book offers an original way to create such a productive dialogue with children aged 1-18. Dr. Eli Sagi harnesses the idea of ??marketing psychology to the field of parenting and offers strategies by which parents can motivate children to adopt desirable ways of behavior. This is an innovative and even revolutionary concept of a goal-oriented dialogue between parents and their children. Within this dialogue, the parent ("the manufacturer") markets to the child (the "customer") his idea/request/demand (the "product") in ways that arouse in him a listening ear, empathy and motivation to cooperate. The purpose of the various strategies presented in the book is to motivate the child to do something he has been avoiding (such as tidying the room, registering circle, share, prepare lessons, etc.) Using them will lead to a WIN-WIN situation - where both the parent and the child get what they want from a fruitful interaction. You are invited to visit the website www.PromotionalParenting.co.il, participate in the forums, share strategies that have worked for you and learn from other parents.